Following the Beastie Boys, 3rd Bass proved that white Hip Hop wasn’t going to become a watered-down, commercial rip-off of the art, as many white interpretations of black music had been in the past. In their time, 3rd Bass was one of a small number of white Hip Hop artists to achieve wide acceptance in the larger community. When they were signed to Def Jam they changed their name to 3rd Bass. They recorded a couple of songs including Wordz of Wizdom which ended up being included on the Cactus Album. Through Sam Sever and Dante Ross, Pete and Rich were introduced to MC Serch who ended up working together and forming the group Three the Hard Way. He began working with Richard Lawson (DJ Richie Rich). Pete’s radio show lasted until 1988 until it was canceled and he focused his attention on rap. Pete earned a basketball scholarship to Columbia University in 1985 where he began hosting his own Hip Hopshow with DJ Clark Kent on the campus radio station WKCR. He eventually attended Bishop Ford High School and began playing basketball, although he still was spending his time with hip hop. He then recorded his first solo single “Melissa” in 1986 and followed that up with the single “Hey Boy”.Īround the same time Prime Minister Pete Nice was writing rhymes while attending junior high in the neighborhood of South Floral Park. In the mid 80’s Serch was performing with groups like Gangster 5 and SZ Connection. MC Serch spent his youth learning the skills of MC’ing and attended the High School of Music and Art where he perfected his skill. For the serious 3rd Bass fan though, 3rd was much deeper than one song. Keep Up With Serchįollow MC Serch on Twitter, where you can keep up with his usual ramblings and interactions.For the casual listener of Hip Hop in the late 80’s and early 90’s, 3rd Bass was synonymous with Pop Goes the Weasel the Vanilla Ice bashing song and video. In early 2014, MC Serch headlined his own daytime television talk show, “ Serch,” from CBS Television Distribution and Tribune Broadcasting. In 2007, he hosted VH1’s “The (White) Rapper Show,” which was followed up by “Miss Rap Supreme” in 2009. He hosted “Serch in the AM,” and helped catapult the station to #1 in the market for the first time in 12 years. In 2003, Serch and his family moved to Detroit, where he became the first non-African-American DJ at the urban radio station WJLB/FM 98 since Casey Kasem in the mid-1950s. The song that he wrote and produced for Boss was recently featured in online promotion for the Nextflix original series, “Orange is the New Black.” He wrote several songs for the film “Bebe’s Kids” and served as both consultant and soundtrack executive producer for the film “Zebrahead.” Serch was also a featured performer in the Spike Lee film, “Bamboozled.” MC Serch also executive produced several other projects for artists, including OC, Non-Phixion and Boss. He discovered rapper Nas (Nasir Jones), and executive-produced the rapper’s first two critically acclaimed albums, “Illmatic” and “It Was Written.” In 1992, MC Serch had two hit singles on his solo album, “Return of the Product.”Īfter retiring from performing-to focus on his family (wife of more than 20 years and their three children)-Serch also cultivated new talent. As a member of the group 3rd Bass, he recorded two gold albums, “The Cactus Album” (1989), and “Derelicts of Dialect” (1991), as well as “The Cactus Revisited” (1990). After graduating from The High School of Music & Art in New York, he immersed himself in hip-hop culture and became one of the first white rappers. MC Serch (Michael Berrin) was born and raised in an orthodox Jewish neighborhood in Far Rockaway, Queens, New York.
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